Insights & Strategy
TV Show Marketing: How HBO's Game of Thrones Built the Canonical Premium-Prestige Playbook
HBO's Game of Thrones marketing is the canonical case in TV show marketing at premium-prestige scale. $90M+ HBO marketing investment, 59 Emmys, 19.3M finale viewers. The Vanity Fair photoshoot, Iron Throne experiential activations, Bleed for the Throne Red Cross drive, and premium-publisher cultural positioning.