Communications lessons from Taylor Swift's career architecture — re-recording the masters, owning the catalog, building the Swifties as distributed PR infrastructure, and the long-run operator strategy that re-shaped the music industry.
When a fan army turns into a regulatory event — the Taylor Swift x Ticketmaster Eras Tour collapse, the congressional fallout, and what it documented about platform monopoly under coordinated fan-army pressure.
Learn how Taylor Swift built a global brand through authenticity, fan engagement and smart marketing strategies that transformed her from country star to pop icon