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Swiss Watchmaking

Breitling Marketing and PR Strategy: An In-Depth Analysis

Breitling positions itself as a high-end watchmaker with a rich heritage, emphasizing its Swiss craftsmanship, innovation, and precision. An in-depth analysis of the marketing and PR strategy behind the three-reference architecture, the Georges Kern era, and the Squad ambassador model.

EPR Editorial Team · Feb 11, 2025

Industry Leaders

Rick De La Croix: The Operator Who Built Hublot Into a Cultural Brand

Rick De La Croix — president of Ares Distributors, founder of Bomberg Watches, and the operator who executed Hublot's Latin American and U.S. celebrity-partnership playbook under Jean-Claude Biver.

EPR Editorial Team · Jul 30, 2021