Extreme Reach, Inc., 150 percent increase in growth in HD ad distribution since Q2 2010 suggests a major shift towards high definition TV advertising. Analyzing trends across TV media types in the past two years, the report offers key findings revealing, among other things, for the first time, HD advertisers on network broadcasts outnumbered SD advertisers.
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
Poptent’s popularity is growing as its social network of videographers has reached over 50,000 members in more than 140 countries. Additionally, Poptent has exceeded $5 million in cash payments for video assignments.
The Personal Edition, currently in limited release, helps professionals manage performance and utilize the platforms social networking features to enhance professional relationships.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
The company will be using the funds to accelerate growth through further investments in product and technology development and prepare for a public offering.
Rentrak Corporation new Studio Share module provides competitive video-on-demand (VOD) information and industry data to participating motion picture studios. It allows movie studios to see their own results as well as those of their competitors to establish a unique transparent VOD information marketplace for theatrical releases.
Norway’s Companybook has launched the first company network combining collaboration, lead generation and media monitoring specifically for enterprise to help British companies match-make with potential customers around the world.
QSR International today announced the release of NVivo 10, the first qualitative data analysis software that enables people to easily capture, work with and analyze social media and online data.