Insights & Strategy
The Press Tour Is Dead. The Podcast Tour Replaced It.
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Tag
television
Insights & Strategy
Will Television Die? Streaming vs YouTube vs Creators
TV didn't die. It split. Broadcast 18.6%, cable 23%, streaming 44.8%, YouTube 12%+. Three video categories now compete for the same television screen — broadcast and cable in managed decline, premium streaming consolidating, creator-led video as the structural growth category.