
Insights & Strategy
The Press Tour Is Dead. The Podcast Tour Replaced It.
Pull quote (large-type pull-quote treatment):

Pull quote (large-type pull-quote treatment):

TV didn't die. It split. Broadcast 18.6%, cable 23%, streaming 44.8%, YouTube 12%+. Three video categories now compete for the same television screen — broadcast and cable in managed decline, premium streaming consolidating, creator-led video as the structural growth category.