Telfar | Everything-PR

PR Tips on Tailoring Messaging to Diverse Audiences — Fenty Beauty, Telfar, and Pyer Moss

Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.

EPR Editorial Team · Mar 4, 2024

Social Media

Multicultural Social Media PR — Fenty Beauty, Telfar, and Netflix Strong Black Lead + Con Todo (Replacing the 2011 Cause-Engagement Piece)

Multicultural social media PR is structural brand infrastructure, not cause-marketing engagement. Fenty Beauty's 40-shade inclusivity + The Fenty Effect. Telfar's Bushwick Birkin + Bag Security Program. Netflix's Strong Black Lead + Con Todo vertical content brands. Plus McDonald's Famous Orders + OnlyFans creator diversity.

EPR Editorial Team · Jun 2, 2011