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Telfar Clemens

PR Tips on Tailoring Messaging to Diverse Audiences — Fenty Beauty, Telfar, and Pyer Moss

Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.

EPR Editorial Team · Mar 4, 2024

Multicultural Marketing & DEI

African Americans and Hispanics on Social Media: The Emerging Platform Leaders

African Americans and Hispanics are using social media at higher rates than the general U.S. population, engage more actively with brands and causes, and are emerging as platform leaders on Twitter, Facebook, and the broader social media ecosystem. The Pew Research and Georgetown/Ogilvy findings and what they mean for brand and PR teams.

EPR Editorial Team · Jun 2, 2011