CPG
Heinz in Gaming: How a 156-Year-Old Ketchup Brand Built One of the Most Replicated In-Game Activation Playbooks
Heinz in gaming — The Sims Tomato Mod, Tomato Blood, Eternal Ketchup. Plus Wendy's Fortnite, Burger King's Stevenage Challenge, Chipotle Roblox, Gucci Garden. The five-step CPG in-game activation playbook now used across the category.