Tag

The Trevor Project

Successful Not-for-Profit Influencer Campaigns: Strategies and Insights

Ice Bucket, Movember, #LastSelfie, #EyesOnTransYouth, Red Nose Day. What the highest-performing nonprofit influencer campaigns actually did, the real fundraising numbers, and the six-part pattern underneath all of them.

EPR Editorial Team · Oct 4, 2024

Marketing

Inclusive Advertising: The Operating Playbook

Inclusive advertising is building campaigns around common human values across age, gender, ethnicity, ability and orientation rather than a single default audience. The seven-practice operating playbook — and what separates it from performative advertising.

EPR Editorial Team · Jul 14, 2021