Retail & eCommerce
How Amazon, Shopify, and Etsy Built Their PR Machines
Digital PR for success now requires sustained executive narrative, annual events, platform content, and M&A PR — not press releases. Amazon's Bezos Letters + Prime Day + AWS re:Invent. Shopify's Tobi Lütke + Unite + Shop Pay. Etsy's Brooklyn-B-Corp identity + IPO. Three doctrines.