Tag

Travis Scott

Travis Scott Marketing Strategy: Plans and Results

Travis Scott built the modern artist-brand collab model — Nike Air Jordan economics, the Fortnite Astronomical event at 45M concurrent, the McDonald's meal as cultural-asset reframe. What worked, what Astroworld cost, and the 2026 playbook artists are now copying.

EPR Editorial Team · Jun 2, 2026

Sports & Gaming

Gaming's Billion-Dollar Brand Wars: Diablo, Roblox, Fortnite, Minecraft, and the New Comms Playbook

Diablo III's 2012 launch set a sales record. In 2026 economics, the number looks small. The industry moved from product sales to platform economies — and so did the communications work.

EPR Editorial Team · May 24, 2012