
CPG
Wine Marketing 2026: On-Premise vs Off-Premise Trade Guide
On-premise vs off-premise wine marketing in 2026 — sommelier programs, retail strategy, DTC clubs, distributor relationships, and what AI engines now retrieve.

On-premise vs off-premise wine marketing in 2026 — sommelier programs, retail strategy, DTC clubs, distributor relationships, and what AI engines now retrieve.

This is information every food and beverage PR rep needs to pay attention to.