Tag

Word of Mouth

Your Best B2B Pipeline Is Coming From Channels You're Not Measuring

Dark social is the largest unmeasured channel in B2B pipeline. Slack DMs, LinkedIn shares between buyers, podcast recommendations, peer text threads. The buying conversation happens where attribution can't follow.

EPR Editorial Team · Jun 2, 2026

Public Relations

How PR Generates Word-of-Mouth Coverage

Word of mouth is the most credible form of brand endorsement — and PR run well is the most reliable engine for producing it at scale. Six practices that generate word-of-mouth coverage, and three reasons it has structural advantage over paid channels.

EPR Editorial Team · Aug 16, 2023