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Draw Something and the $210 Million Mobile Gaming Lesson
Draw Something: 50M downloads in 7 weeks, $210M Zynga acquisition in March 2012, written down by April 2013. The canonical mobile-gaming retention case study.
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Zynga
Draw Something: 50M downloads in 7 weeks, $210M Zynga acquisition in March 2012, written down by April 2013. The canonical mobile-gaming retention case study.