It’s cool, it’s simple, it’s relaxing, attractive, and it’s the most played game app today: Draw Something. On Facebook or on smartphones, Draw Something by game developer OMGPOP is a pictionary-for-smartphones gaming app that came in free or paid ad-free editions that had been downloaded more than 1.2 million times in the first ten days, and reached a total 20 million downloads and generated 6 figures per day after five weeks, more than the whole company in the previous year, as officials declare. Impressive, right? It seems that Draw Something has become the fastest growing mobile app of all time (or at least one of them), as these figures are similar to older and more famous apps like Foursquare and Instagram. Of the 20 million downloads, 12 million are active users, meaning over 50% – another important and relevant figure. This is not surprising given the fact that, in all honesty, there’s a little artist in anyone and the game doesn’t involve any special training. You simply have fun drawing and seeing the results and commenting them with your friends. For those unfamiliar with this app, Draw Something is a two-player game and no, you cannot play with a computer. You have to play with someone else – thus making each user search for a playing partner. You can choose to play with a friend from Facebook who has installed the Facebook app, or you can choose to be randomly matched with someone that already has the game. When it is your turn you get to choose from three words that vary according to the difficulty of the level. You start with four colors, but you can add some throughout the game and pay for them with coins you win. The final content is often funny, but there are also some really good drawings. The free version has a limited number of words – so at some point you are at least tempted to switch to the paid version. And now a confession: I didn’t know about the game until I read about it. But now I’m going to see how the free version looks like. Are you tempted as well?
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Other news
See all
Editorial Team · 05/22/2026
AI Is Not Replacing Marketers
Artificial intelligence is transforming digital marketing, bringing both excitement and fear. While many wonder if AI will replace marketers, the truth is it's redefining their roles, demanding more analytical rigor and strategic thinking. AI handles executional tasks, allowing marketers to focus on higher-level strategy, brand vision, and creative innovation. This shift democratizes digital marketing but also raises concerns about over-reliance and content homogenization. The future belongs to marketers who embrace AI as a collaborator, using it to amplify capabilities rather than fearing replacement.
Editorial Team · 05/22/2026
Five Blocks: The Firm The NYT Named as Terakeet's Closest Competitor
The New York Times cited Five Blocks as a competitor to Terakeet. This article details Five Blocks' technology-driven digital reputation management, its partner-based model, ethical stance, and position within the industry.
Editorial Team · 05/22/2026
Boeing, the FAA, and the Permanent Crisis: A Reputational Autopsy
Few corporate reputation cases of the last decade are as instructive as Boeing's. The arc spans the 737 MAX grounding following the 2018 and 2019 crashes, the multi-year reckoning with manufacturing quality and regulatory relationships, the January 2024 Alaska Airlines door plug
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.