Explore how Instagram marketing targets children in 2025 through kidfluencers and covert ads, raising ethical concerns about exploitation and mental health impacts on young users
Learn how to build authentic influencer PR strategies beyond paid marketing, focusing on relationship building and strategic storytelling to drive brand awareness and trust.
Learn how Facebook marketing evolves in 2025. Explore paid ads, groups, video marketing and full-funnel strategies. Despite challenges, the platform remains powerful for brands.
Learn how social media can benefit kids when designed thoughtfully, with tips for parents and platforms on fostering healthy online engagement while protecting safety and privacy
In today’s media landscape, podcasts are the new primetime. For business leaders, founders, authors, experts, and even rising creatives, podcast interviews offer a unique opportunity to connect with audiences in an intimate, long-form, and trusted setting. Unlike a 10-second soundbite on TV or a fleeting Instagram Story, podcast interviews allow for nuance, depth, and personality. When done right, they become an enduring asset—searchable, shareable, and evergreen. But while the format may seem
Learn proven strategies for growing an authentic Twitter following organically by focusing on valuable content, consistent engagement, and real connections in 2025
Learn how brands can leverage Twitch marketing through streamer partnerships, interactive content & community building to reach engaged audiences & drive authentic growth in 2025
Learn practical tips for responsible social media use to protect mental health, avoid misinformation, and foster genuine connections while navigating the digital landscape
Learn how Beyoncé’s unique PR strategy uses silence, mystery and art to maintain her iconic status in a world of celebrity oversharing and social media noise
Explore key influencer marketing failures and learn valuable lessons from major campaign disasters, from Fyre Festival to Pepsi’s controversial ad and recent scandals
