University of Baltimore has issued an RFP for a marketing agency.
Background:
The University of Baltimore provides innovative education in law, business, public affairs and the applied arts and sciences to serve the needs of a diverse population. A public university, the University of Baltimore (UB) offers excellent teaching and a supportive community for undergraduate, graduate and professional students in an environment distinguished by academic research and public service. The University:
- makes excellence accessible to traditional and nontraditional students motivated by professional advancement and civic awareness
- establishes a foundation for lifelong learning, personal development and social responsibility
- combines theory and practice to create meaningful, real-world solutions to 21st-century urban challenges
- is an integral partner in the culture, commerce and future of Baltimore and the region.
In spring 2017, UB enrolled 5,627 students, including 3,064 undergraduates, 1,842 graduate students and 721 law students. The University serves a truly diverse and nontraditional population; the average undergraduate age is 27, and the overall student population is 54 percent minority. The student population is almost evenly divided between full-time and part-time students and includes students from 102 countries. Students are on campus for day, evening and weekend classes. UB also offers online instruction, including a fully online MBA, M.P.A. and M.S. in Interaction Design and Information Architecture. The student-faculty ratio is 15 to 1.
Scope of Work:
Provide marketing, advertising, web design/development and creative services and implement a comprehensive marketing campaign beginning at the date of the award and continuing for a five-year contract term for the University of Baltimore
Proposal due by May 31, 2017 to:
University of Baltimore
Attn: Ms. Toni Wallington, Assistant Director of Purchasing
1420 N. Charles St., Baltimore, MD 21201
Agencies who may win a bid of this sort include Edelman PR and Burson-Marsteller.