Mobile Marketer remarked that USA TODAY took its readers under consideration, but that the company also offered more advertising options to brands. Also, in 2012 USA TODAY relaunched all of its products and re-imagined them offering increased use of visual story-telling which lead to more tablet and mobile consumption. Mobile Marketer also noticed that USA TODAY took the first steps in creating a universal Android app that includes a easy to read layout, fast updated headlines and more visuals, all with the general purpose of increasing readership and engagement.
“We couldn’t be prouder of the USA TODAY mobile team’s accomplishments over the past year and this award really shows that our efforts are paying off. We know that in order to become people’s news habit for the 21st century, we have to get mobile right – and that means combining the best user experience that touch enables with the terrific content generated by USA TODAY and all of Gannett. We are committed to becoming the next generation’s news habit with our suite of cutting-edge digital and mobile products,” said David Payne, senior vice president and chief digital officer of Gannett Co., Inc.