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Ketchum PR: Young Lions Marketers Winners Announced

Editorial TeamBy Editorial Team2 min read
Ketchum PR: Young Lions Marketers Winners Announced
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This year's Ketchum sponsored Young Lions Marketers Competition, challenged 16 teams of young international marketers to develop a creative brief for a product or service that would benefit Room to Read, a global organization aiming to increase literacy and gender equality in education. The Gold Lion was awarded to Afonso Ferreira and Francisca Oliveira of Continente in Portugal. [caption id="attachment_35531" align="aligncenter" width="560"] Direct Agency of the Year: Serviceplan, Munich[/caption] Given 30 hours to create a concept, participants later showed their communication plans in a two-page written brief and short presentation to the judging panel. A panel of industry leaders, which was led by David Gallagher, Ketchum senior partner and CEO of Europe determined the winners. Other awards included the Silver Lion to the team from Australia, Helen Luoung of Audi Australia and Sirisha Pulapaka of the government of New South Wales, and Brad Canario and Aaron Nemoy from Campbell Company of Canada won the Bronze Lion. Gallagher commented on the promise of the event: "Ketchum is a strong supporter of Room to Read's belief that world change starts with educated children. The ideas presented by the competitors today to help further that mission were impressive, creative and inspiring, and it is my belief that this generation of young marketers will use their tremendous skills for both the betterment of the marketing communications industry and the world at large." In addition to the winning teams, other finalists include: AUSTRALIA Helen Luoung, Audi Australia Sirisha Pulapaka, Government of New South Wales AUSTRIA Marija Paponjak, Nikon Reiner Reitsamer, freelancer BELARUS Liliya Apiok, Velcom Tatiana Shaurko, Velcom BRAZIL Mayara Lico, Brasil Foods Leonardo Longo, AmBev CANADA Brad Canario, Campbell Company of Canada Aaron Nemoy, Campbell Company of Canada COSTA RICA Rebeca Barzuna, Telefonica Paola Fatjo, Nestle Costa Rica FINLAND Hetti Niemela, Berner Ltd. Finland Annika Ratsula, Berner Ltd. Finland GERMANY Ulrike Geisemeyer, Dr. Oetker Germany Sigrid Svendsen, Dr. Oetker Germany INDIA Avantika Kapoor, HDFC Life Aditi Mediratta, HDFC Life ITALY Fabio Corona, EBuzzing U.K. Silvia Olla, Unilever THE PHILIPPINES Rodrigo Salvador Sotto, Johnson & Johnson Consumer Companies POLAND Magdalena Plichta, P4 Sp. z o.o. Małgorzata Zakrzewska, P4 Sp. z o.o. PORTUGAL Afonso Ferreira, Continente Francisca Oliveira, Continente SPAIN Marco Antonio Brazzoduro Bermudez, Danone Patricia Caneque García, ING Direct SRI LANKA Dinal Francis Dias Edirisinghe, Aitken Spence PLC Wishmini Perera, Aitken Spence PLC TURKEY Selen Ertem, Vodafone Hande Kozlu, Vodafone   [caption id="attachment_35532" align="aligncenter" width="560"]Mobile Relations workshop A Mobile Relations workshop[/caption]
Editorial Team
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Editorial Team

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

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