Adriana Lima Dazzles in $2 Million Bra, Now That's Strong PR for Victoria's Secret

By EPR Editorial TeamOctober 22, 20101 min read

Adriana Lima Dazzles in $2 Million Bra, Now That's Strong PR for Victoria's Secret

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There's no better PR for a lingerie company than having a gorgeous beauty wearing their creations - and when these creations are valued at no less than $2 million, the effect is even stronger. When the super model even walks the streets wearing a bra-baring outfit (a slinky pale blue dress) to show the amazing piece of lingerie, the media goes wild... First, the buzz around Adriana Lima, a Victoria's Secret Angel since 2000. She is indisputably one of the most beautiful women in the world, and one of the highest-paid supermodels with a $7.5 million yearly salary. She is most likely to become Victoria's Secret head Angel, now that Heidi Klum decided to step back. But then, the focus goes on her chest, displaying a the Secret Bombshell Fantasy Bra. Designed in collaboration with Italian jeweler Damiani, the bra features more than 3,000 jewels, and it took six craftsmen 1,500 hours of work to complete. The bra is covered in 142 carats worth of diamonds, topaz and sapphires: "It is the most beautiful bra I've ever seen," Lima said in a statement. "It is a work of art." Adriana Lima will wear the luxe confection at the Victoria’s Secret Fashion Show, airing November 30 on CBS. The fantasy bra will also appear on the runway for the holiday 2010 fashion show. The bra will also be featured in Victoria's Secret Christmas Dreams & Fantasies catalog. See the behind the scenes photo-shoot below.

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EPR Editorial Team

EPR Editorial Team - Author at Everything Public Relations