Celebrity
Celebrity Tax Scandals: The Crisis PR Playbook
From Macy Gray to Wesley Snipes to Nicolas Cage — how celebrity tax scandals get managed, mismanaged, and why the PR framework barely changes.
Category
Celebrity
Celebrity
Jonathan Cheban — The Foodgod Brand Playbook
Jonathan Cheban, legally known as Foodgod, is the American food influencer, television personality, and entrepreneur behind the FOODGOD series on Food Network, Cold Case Ice Cream, and the Restaurant Imposters line of sauces and salad dressings. The canonical Everything-PR profile.
Celebrity
Vanity Fair Spent $1M on a Cover. The Bots Didn't Notice.
A Vanity Fair cover ran a million-dollar production budget. Annie Leibovitz, eight outfit changes, custom couture, 1.2M print circulation. It worked through roughly 2015. Then the math broke. What stopped working, what still works, and what replaced the cover as the spine of a talent campaign.
Celebrity
Gwyneth Paltrow Israel Ad: Inside the 51 Park Herzliya Campaign
Gwyneth Paltrow fronts 51 Park in Herzliya, Israel. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
Celebrity
KLG Runs The Celebrity-Owned Spirits Brand Book
KLG Public Relations is the SoHo-headquartered independent wine and spirits PR agency founded in 2016 by Kate Laufer Gorenstein. Sub-specialty in celebrity-owned beverage brands. Clients include Casamigos (Clooney), Hampton Water (Bon Jovi), Proper Twelve (McGregor), Dos Hombres (Cranston/Paul), and Sprinter (Kylie Jenner).
Celebrity
Cannabis Brand-Building Through Celebrity, Creator, and Cultural Partnerships: The Documented Cases
Snoop. Houseplant. Tyson 2.0. Willie's Reserve. Charlotte's Web. Leafly. The documented cannabis brand-building cases that compound across years.
Celebrity
The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
Celebrity
Nicki Minaj Pink Friday 2010: The Celebrity-Charity-Retail Tri-Alignment Case Study
The 2010 Black Friday retail-charity activation that aligned a rising hip-hop superstar with a category-defining shopping moment — and showed how celebrity charity tie-ins should actually work. The structural test: would each component still exist if the others did not?
Celebrity
Celebrity Marketing With a Twist
Ryan Reynolds and Maximum Effort — the celebrity-as-marketing-operator case study. The 2020 "Satan vs 2020" viral ad, Aviation Gin × Virgin Atlantic, the Mint Mobile NYT front-page Super Bowl ad. How Reynolds turned an actor's career into one of the most consequential advertising operations of the era.
Celebrity
Building Celebrity Partnerships to Support Your Brand
Building celebrity partnerships to support a brand — the operational framework. Brand visibility, credibility transfer, audience reach, emotional connection, values alignment, research and selection, authenticity, mutual-benefit design, integrated campaigns, and measurement. The complete celebrity-partnership playbook.