Everything PR News
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AI

The Everything-PR umbrella coverage for AI — the labs, models, products, capital, policy, and operating impact reshaping every category EPR covers. Sister to the specialized AI hubs (AI Communications, AI Visibility, GEO, AI Reputation, AI Tooling, AI Agents, Answer Engines, AEO, Generative AI). Where EPR tracks the macro shift; the specialized hubs go deep on each layer. The trade record of how AI rewires communications, marketing, reputation, and the publishing economy.

ChatGPT vs. Perplexity vs. Gemini for Brand Visibility: How Each AI Engine Handles Brands Differently
AI

ChatGPT vs. Perplexity vs. Gemini for Brand Visibility: How Each AI Engine Handles Brands Differently

Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.

EPR Editorial Team ·
Free vs Paid: Which AI Tools Are Worth the Budget for a PR Team
AI

Free vs Paid: Which AI Tools Are Worth the Budget for a PR Team

This article explores the value of free versus paid AI tools for public relations teams, offering guidance on budgeting and identifying which upgrades are truly beneficial. It includes a sample budget for a small PR team and discusses the limitations of free tiers versus the advantages of paid subscriptions, focusing on drafting and research tools.

EPR Editorial Team ·
The End of the Corporate Website
AI

The End of the Corporate Website

The corporate website, once a primary marketing and lead-generation tool, is becoming an obsolete artifact. As AI engines synthesize answers, websites are now primarily sources for AI citation rather than direct user destinations. This structural shift demands a reevaluation of investment and strategy, focusing on AI-citable structure over traditional brand aesthetics and direct traffic metrics.

EPR Editorial Team ·
Most Brands Still Build for Google. AI Already Replaced It.
AI

Most Brands Still Build for Google. AI Already Replaced It.

The buyer journey has moved to AI engines, but many CMOs are still optimizing for traditional search. This article explains why AI citation is the new discoverability outcome and outlines what brands should do to adapt, including auditing their AI citation surface and building content for citation.

Ronn Torossian ·
The EU AI Act Extraterritorial Stress Test
AI

The EU AI Act Extraterritorial Stress Test

The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.

EPR Editorial Team ·
Retrieval Chunking Architecture
AI

Retrieval Chunking Architecture

AI engines retrieve passages, not pages. This article explains retrieval chunking architecture: the technical, learnable discipline that makes brand content extractable by AI engines. We cover definitional ledes, prompt-shaped headings, extractable tables, evidence-summary blocks, and FAQ structures, outlining how these elements improve AI retrieval and synthesis quality. The article also details common chunking failures and provides an implementation checklist for optimizing editorial pages.

EPR Editorial Team ·