All-Clad Metalcrafters Picks 5WPR as AOR

American Business Awards PR Agency of the Year, 5WPR, has been named as PR Firm of record for All-Clad Metalcrafters LLC, the undisputed cookware choice of top restaurant chefs and serious home cooks.

Born in the United States steel age in 1967 as Clad Metals, All-Clad originally specialized in formulating bonded metals for a variety of industries. Since it was established as All-Clad Metalcrafters in 1971, every piece of its bonded cookware has been handcrafted through a revolutionary process, a technique secured though the issue of several patents by the United States Patent and Trademark Office. All-Clad’s proprietary recipe of metals is proof of an innovative practice that has developed cookware providing the best in cooking performance. Today, All-Clad’s signature cookware continues to be proudly handcrafted by American artisans in Canonsburg, Pennsylvania, with American-made steel the same way it was four decades ago. All-Clad Metalcrafters offers several collections of bonded cookware, kitchen tools, electrics, and gourmet accessories.

“All-Clad has an impressive and storied history as a leader in quality professional cookware,” stated Jim Poppens, Vice President of Marketing for All-Clad, part of Groupe SEB. “We are excited about our partnership with 5W Public Relations to together grow the All-Clad brand and continue to share our story and products with chefs and both serious and aspiring home cooks.”