Marketing News & Digital Marketing Strategy

Amazing Chicken Clucking Hits of the 80s

EPR Editorial TeamBy EPR Editorial Team1 min read
Amazing Chicken Clucking Hits of the 80s
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OK, these are just ads by Foster Farms, but creative and fun, with good chances of becoming YouTube phenomenons. The creative below is accompanied by a funny introduction: the sound of these chickens is as off the charts as the original recording. Seriously, this song hasn't been on a chart since the Amazing Chickens were eggs. Family owned and operated Foster Farms is the only major cooked chicken brand in the US to offer chicken frozen cooked products that contain exclusively all natural ingredients. The video advertorials are a way of reminding customers that Foster Farms products are 100% natural, with no added hormones or steroids. For the purpose, the company produced three advertorials, featuring a chicken choir clucking three timeless 80s classics, including “Don’t You Want Me” by the Human League, “Sister Christian” by Night Ranger and “Africa” by Toto. The spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance. To think that these talented poultry will end up on your plate! What a waste, really (!). The advertisements for the Foster Farms “Amazing Chicken” frozen cooked chicken product line begun airing on television in seven West Coast markets beginning September 30, 2013.
EPR Editorial Team
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EPR Editorial Team - Author at Everything Public Relations

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