The Everything-PR intelligence hub for Answer Engine Optimization (AEO) — the discipline of structuring content so AI answer engines retrieve it as the answer. EPR tracks the techniques (schema markup, FAQPage and HowTo structured data, entity reinforcement, definitional leads), the measurement layer for citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and the agencies operationalizing AEO and GEO as billable practice. Sister hub to Generative Engine Optimization. Where retrievability becomes a content design choice.
AI engines re-rank constantly. Citation Share earned today decays within weeks. AEO is a cadence discipline, not a campaign. Here is the math.
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
Google's Helpful Content Update and the 2022 spam updates reshuffled rankings. Quality content, E-A-T, and technical hygiene are the new floor.
Headline craft is one of the oldest disciplines in publishing. The 2010 era of Twitter-optimized titles, the 280-character shift, and the modern headline environment — what changed across the platforms, and what stayed the same.