
BP's PR Strategy Makes a Shift with Carl-Henric Svanberg in the Highlights
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.

Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.

Security expert Symantec has expanded its Norton Online Family web service to cover 25 languages and thus offers parents from around the world the possibility to set browsing rules for their children, provide them a secure online experience and teach them about Internet safety.

Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced its recognition as the second largest public relations firm, as ranked in the Atlanta Business Chronicle’s listing of “Atlanta’s Largest Public Relations Firms.”

While you were sleeping, dear online travel business, OpenTable was working on an innovation that shows its commitment to its customers. Watch and learn.

If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.

The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.

Enjoy five brilliant TV ad spots related to the FIFA World Cup 2010 and choose your favorite.

Following a recent release of their social media monitoring software, Vocus announced they had acquired Help a Reporter Out (HARO), a free service connecting bloggers and journalists with their sources, mostly small businesses and entrepreneurs.

During Father's Day Weekend, June 19 – 20, Wendy's will donate 50 cents for every Frosty sold to the Dave Thomas Foundation for Adoption (DTFA) - PR campaign managed by Ketchum.

David Wells will join Goldman Sachs as a managing director, after leaving his position as head of J.P. Morgan Chase & Co.'s (JPM) press office for Europe, the Middle East and Africa.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.