Peter Greenberg is CBS News' Travel Editor, a three-time Emmy winner, and the host of the syndicated radio program Eye on Travel. He is a long-running voice in U.S. broadcast travel journalism, which makes him both a high-value target for travel PR teams and one of the easiest to pitch badly.
Originally published June 2010. Updated September 23, 2026.
Who is Peter Greenberg?
Greenberg has served as CBS News Travel Editor since 2009, following a long run as Travel Editor at NBC's Today Show. His byline has also appeared at CNBC, MSNBC, Newsweek, and Forbes over a multi-decade career. He holds three Emmy Awards for travel journalism, and his reporting consistently favors consumer-stakes stories, airline pricing, hotel safety, hidden fees, aviation policy, over destination puff pieces.
That consumer-investigative lean is the single most important thing a PR team pitching Greenberg needs to understand. He built his reputation on stories that expose a pattern or a cost the traveling public did not previously understand, not on stories that describe a destination or a property in flattering terms. A pitch that reads like a press release about a hotel opening or a new route announcement, without a consumer-facing hook, is unlikely to get a response.
What is Eye on Travel?
Eye on Travel is Greenberg's long-running syndicated radio show, carried across a network of affiliate stations. It gives him a second, faster-moving surface for interviews with travel-industry executives and newsmakers, often a better fit for a company announcement or executive interview than a TV package, since radio segments turn around in days rather than weeks.
For PR teams, the radio show and the TV reporting function as two distinct pitch targets with different lead times and different formats. A quick executive interview or a reactive comment on breaking travel-industry news is more likely to land on the radio show. A longer investigative story with documented consumer impact is more likely to land as a TV package.
What is The Royal Tour?
Greenberg's signature TV franchise is The Royal Tour, in which a sitting head of state personally guides him through their country on camera. Editions have covered Jordan, Israel, Mexico, Peru, Colombia, Rwanda, Saudi Arabia, and New Zealand. It's a format built on head-of-state-level access, not a vehicle for brand placement, relevant context for any government or destination-marketing team considering an approach.
What does Peter Greenberg cover?
- Consumer-stakes travel investigations (fees, pricing transparency, safety)
- Airline and aviation industry shifts
- Hotel and hospitality safety and standards
- Head-of-state and destination access stories
- Travel-industry crisis coverage
How should a PR team pitch Peter Greenberg?
Four things matter more than anything else with Greenberg's team.
- Lead with the consumer stake. A fee, a safety issue, a pricing pattern, not a destination description.
- Bring data. Greenberg's reporting is investigative in nature; a pitch backed by original numbers or a documented pattern gets read, a generic press release does not.
- Offer primary-source access. An executive, a regulator, a traveler with a documented case, not a spokesperson reading talking points.
- Respect the production calendar. Plan roughly 7 to 10 days out for a TV segment, 2 to 3 days out for Eye on Travel radio.
The same discipline that applies to any investigative broadcast journalist applies here: a pitch that could run verbatim as a press release is not a pitch, it is an announcement, and Greenberg's beat is built around stories that answer a question the audience did not already know to ask.
For the full process behind any pitch, including media list building, a template email, follow-up, and measurement, see How to Get Press Coverage: Media Placements Guide.
Why does a named-journalist profile like this matter for PR teams?
A profile built around one specific, named reporter rather than a generic list of "top travel journalists" gives a PR team something a broad media list cannot: the actual editorial pattern a specific gatekeeper rewards or rejects. Greenberg's multi-decade run across NBC's Today Show and CBS News, plus his continued syndicated radio work through Eye on Travel, means his beat has been visible and stable long enough to identify a consistent pattern rather than a one-off preference. That consistency is what makes a named profile like this more useful to a communications team than a generic pitching guide.
