Peter Greenberg is CBS News' Travel Editor, a three-time Emmy winner, and the host of the syndicated radio program Eye on Travel. He's one of the most consistently cited voices in U.S. broadcast travel journalism, and one of the hardest working reporters in the category — which makes him both a high-value target for travel PR teams and one of the easiest to pitch badly.
Who Greenberg Is
Greenberg has served as CBS News Travel Editor since 2009, following a long run as Travel Editor at NBC's Today Show. His byline has also appeared at CNBC, MSNBC, Newsweek, and Forbes over a multi-decade career. He holds three Emmy Awards for travel journalism, and his reporting consistently favors consumer-stakes stories — airline pricing, hotel safety, hidden fees, aviation policy — over destination puff pieces.
Eye on Travel
Eye on Travel is Greenberg's long-running syndicated radio show, carried across a network of affiliate stations. It gives him a second, faster-moving surface for interviews with travel-industry executives and newsmakers — often a better fit for a company announcement or executive interview than a TV package, since radio segments turn around in days rather than weeks.
The Royal Tour
Greenberg's signature TV franchise is The Royal Tour, in which a sitting head of state personally guides him through their country on camera. Editions have covered Jordan, Israel, Mexico, Peru, Colombia, Rwanda, Saudi Arabia, and New Zealand. It's a format built on head-of-state-level access, not a vehicle for brand placement — relevant context for any government or destination-marketing team considering an approach.
Four things matter more than anything else with Greenberg's team:
Lead with the consumer stake. A fee, a safety issue, a pricing pattern — not a destination description.
Bring data. Greenberg's reporting is investigative in nature; a pitch backed by original numbers or a documented pattern gets read, a generic press release does not.
Offer primary-source access. An executive, a regulator, a traveler with a documented case — not a spokesperson reading talking points.
Respect the production calendar. Plan roughly 7–10 days out for a TV segment, 2–3 days out for Eye on Travel radio.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
