Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.
As Facebook continues to gain new users, its changes to its privacy settings land Facebook in the hot seat, defending its image.
BP's PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn't their fault (!) and transformed the cleaning up efforts into a public relations event.
Google has announced that it will be shutting down the Nexus One web store, just four months after it launched.
DG FastChannel (DGIT 40.76, -0.70, -1.69%) , an US provider of digital media services to the advertising, entertainment and broadcast industries, appointed Atomic PR as its public relations agency of record.
As the world questions security during the South African event the twenty ten concept directs members to the safest and most prestigious venues while keeping them off the streets.
While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.
Procter & Gamble's Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
BP's new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.
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