Editorial Team

Editorial Team

Editorial Team, Everything-PR

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About Editorial

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Latest by Editorial Team

The Right Strategy for BP's Oil Leak Problems: Less Talk, More Action
PR News
May 14, 2010

The Right Strategy for BP's Oil Leak Problems: Less Talk, More Action

While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.

3 min readRead more
BP's Aggressive PR Plan Revealed, Piss Everyone Off
PR News
May 14, 2010

BP's Aggressive PR Plan Revealed, Piss Everyone Off

BP's new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.

3 min readRead more
Early Promoted Tweets adopters report encouraging results
PR News
May 12, 2010

Early Promoted Tweets adopters report encouraging results

Only a month after the much hyped Promoted Tweets advertising service launch, early adopters are taking the stage to share their promissing results story. Speed sales, millions being made and record visits on their website, the Twitter advertising program sounds like a big hit.

3 min readRead more

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