Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Are you familiar with that half melancholic, half regretful feeling one sometimes has when looking back at a project or relationship that did not go very well and thinks of what could have been if only a few little aspects would have turned out differently? Change few to a lot and you will get my feeling after testing MyOnlineToolbox for a couple of days.
Chris Wisecarvers home state of New Hampshire gets a boost from his YouTube video going viral. First we say Topeka and Google in the social media branding exchange, now states are getting in on the act of visibility, but not from their experts, from would be rappers gone digital.
For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city's name to Google. The city website is now called "The City of Google", so millions may think Google bought Topeka perhaps? Google's brand is so strong the sky is the limit as far as their applying it.
Use social networking and social media as a method to offer value while interacting with potential customers instead of using them just because it's trendy.
Amazon's new deal with publishers makes equal pricing for equal title availability, in preparation of the Apple iPad release.
Just when you thought that group brainstorming is the best way to go to get new ideas, research shows that this might actually block the best ideas...
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
As Facebook proposes more changes for its users, the company may be ignoring feedback and proceeding towards its own interests.
You can plug a billion dollars into a PR machine, but you still cannot sell ice cubes to Eskimos. Waggener Edstrom has tried to sell Microsoft's Bing search engine with everything from hot fashion models to the man on the street, still the prodigal search entity languishes at third banana on the search treadmill. What will WE try next?
As 3D movie ticket prices increase, we see Hollywood combining technology with new marketing as we near summer blockbuster time.
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