Editorial Team

NBC's New Domain for its @BreakingNews Twitter Stream

Music PR: U2's Bono and Self Aggrandizement

U2 lead singer Bono thinks downloading U2 music illegally is as bad as online child pornography. In an article for the New York Times Bono compares illegal downloads to the evils of child porn suggesting federal authorities track down U2 revenue as diligently as arresting child pornographers. What a guy! If his artistic passion were expressed so eloquently, it is doubtful anyone would download a song of his.

Mobile Shopping Apps to Inherit the Future?

Terms for the Video Game Market by Waggener Edstrom

Waggener Edstrom is one of the most digitally savvy PR firms in the world. One might think they would be immune to over hyping reports or creating terms to sound technical, but apparently they are not. Why do firms do more lip service than real service these days? Is talk cheaper than action? Sounding technical does not mean one is technically inclined.

Jennifer Lopez's Public Relations Goof

Jennifer Lopez's PR people pulled out all the stops to hype here New Year's Eve performance, but over what? Jennifer's supposed "new fanny" is the talk of the town now, but is this just hapless hype? Video of the event reveals a J-Lo with virtually no derriere at all where once a shapely figure existed. The bad news for Lopez is that someone convinced her she needed such publicity.

Class Action Lawsuit Looking to Make an Example of RockYou

Delta Continues to Rebrand Northwest, Thanks to FAA

Can Twitter Bring Brain-Powered Tech to the Masses?

LinkedIn APP Bump: Who Else Will Do This Dance?

Public Relations Goals for a New Year

Is your PR campaign ready for the new year? 2010 can be a real success if you take the time to plan out actionable goals.