Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Violence and humiliation, sexual degradation and interracial relationships make the core of many fashion ads. What is the message, what market are these companies trying to target?
comScore, Inc. found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.
Free! This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does "free" still work as a marketing or PR strategy?
Sigma Life Science has selected Impress Public Relations to handle their public and media relations as the company grows and expands. The PR firm will be working to help Sigma improve their business and take advantage of the global market.
Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.
Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business' new found logic around expenditures reveals interesting potential, as well as a necessary shift.
Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world's people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.
Can Twitter Lists help PR and marketing professionals organize their networking? Or, is Twitter Lists yet another overly complex social networking tool that will drain their time and lower their productivity?
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.
Just when you thought the economy was at zero growth, Walmart expands their market to the dead. News today reveals that the company will now offer caskets, urns, and even funeral jewelry to their valued customers.
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