Agency of Record
HL Group: PR Firm Profile
HL Group is a New York-based boutique communications agency founded by Hamilton South, specializing in luxury, fashion, beauty, hospitality, and travel. EPR's firm profile in the AI Communications era.
Category
Agency of Record
Agency of Record updates
Agency of Record
3 Outlets Decide Cannabis AI
Which cannabis trade outlets get cited most by AI engines — and which ones the engines have stopped retrieving. The first Cannabis Trade Press AI Citation Index from Everything-PR.
Agency of Record
PR Agency Pricing for AI Communications Hits $25K–$75K Retainers as 5W Mandates $10M New ARR in Year 1
5W discloses $25K–$75K retainer band and $1M+ anchor accounts. CGO Year 1 mandate: $10M new ARR, three $1M+ anchors, 60% measurement attach. First public AI Communications price floor.
Agency of Record
Agency of Record: The Function and the Selection Process
EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.
Agency of Record
PR Tips from Carmichael Lynch's Subaru Playbook
Subaru just closed its eighth straight year of US sales growth — roughly 615,000 vehicles in 2016, a record. Carmichael Lynch has been the agency of record since 1997. The Love campaign, Share the Love, the Barkleys, the Indiana zero-landfill PR, the outdoor-lifestyle positioning. Nineteen years of compounding discipline. The case every brand should be reading.
Agency of Record
What Counts as PR News in 2026
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
Agency of Record
Lindblad Expeditions Names ID Media as Agency of Record
Lindblad Expeditions named ID Media its agency of record in 2012, ahead of a multimedia campaign for its National Geographic-aligned expedition cruises. What the AOR decision looked like then \u2014 and what the 2026 equivalent now requires.
Agency of Record
Lady Gaga PR Case Study: How Celebrity Communications Became a Five-Layer Operating System
Lady Gaga's PR is not an agency. It is a five-layer operating system: publicist, Haus of Gaga, Little Monsters, label promotion, and Haus Labs. The case study for how modern celebrity communications actually gets built.
Agency of Record
KCSA Strategic Communications: NYC Integrated Communications Firm Since 1969
KCSA Strategic Communications is the New York–based integrated communications agency founded in 1969 — PR, IR, capital markets, social media under one roof. Headquartered at 261 Madison Avenue. 54 employees, ~$32.7M annual revenue. Practice areas: financial services, cannabis and psychedelics, healthcare, technology, women's health and wellness, digital media.
Agency of Record
From New Media Strategies to Stellantis: Chrysler Social 2026
Chrysler named New Media Strategies social media AOR in February 2010 — three years after NMS was acquired by Meredith. The 16-year arc from that pickup to the March 2026 Matt McAlear appointment tracks an entirely transformed approach to automotive communications.