The “Life Well Lived” program will imply a framework for distributing curated content and special offers via a network of prominent partner blogs from the BlogHer network. The content will live in a hub on BlogHer.com and will focus on three key areas: Looking Your Best, Getting Organized, and Getting Happy, with trusted bloggers in the BlogHer network sampling and reviewing new P&G products. Considering the deal, it's hard to believe that these reviews will keep an unbiased note.
So far, it's not clear on the site that “Life Well Lived” is brought to the readers in partnership with P&G - but maybe we are just picky. Still a proper disclosure in a visible place would make for more transparency, we think. At the right, you see a screenshot with the current appearance of the site. P&G doesn't even come into the picture (click on the image to enlarge). But maybe BlogHer were just in a rush to distribute the news? Let's give them the benefit of a doubt: they just didn't have time to update the page. After all, they made no secret of the P&G deal, press release and all.
P&G works with many PR firms, including MSL Group, Marina Maher Communications, and Ketchum PR.
The “Life Well Lived” program will imply a framework for distributing curated content and special offers via a network of prominent partner blogs from the BlogHer network. The content will live in a hub on BlogHer.com and will focus on three key areas: Looking Your Best, Getting Organized, and Getting Happy, with trusted bloggers in the BlogHer network sampling and reviewing new P&G products. Considering the deal, it's hard to believe that these reviews will keep an unbiased note.
So far, it's not clear on the site that “Life Well Lived” is brought to the readers in partnership with P&G - but maybe we are just picky. Still a proper disclosure in a visible place would make for more transparency, we think. At the right, you see a screenshot with the current appearance of the site. P&G doesn't even come into the picture (click on the image to enlarge). But maybe BlogHer were just in a rush to distribute the news? Let's give them the benefit of a doubt: they just didn't have time to update the page. After all, they made no secret of the P&G deal, press release and all.
P&G works with many PR firms, including MSL Group, Marina Maher Communications, and Ketchum PR.
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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