
Shaping AI — and the answers inside the chatbox.
Ronn Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining earned media, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
Other news
See all
Schema Markup for Nonprofits: The Entity Graph That Gets Your Charity Quoted
Schema markup tells the answer engines exactly what your nonprofit is. Most charity sites ship almost none of it.

Before Your Customer Calls You, ChatGPT Already Has
The first underwriter a small business now meets is not a human. It is an AI engine. And the same is true in reverse — the first vetting a business gets from a prospective customer is no longer a Google search.

Coinbase. Kraken. Fidelity Crypto. Gemini. Bitwise. That's What Crypto AI Engines Are Into
A new research index measuring how five major AI engines respond when consumers ask whether crypto platforms are safe has found that the engines never return a neutral answer — instead sorting every tracked brand into one of three stances: recommend, hedge, or warn.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.
