The core objectives of this engagement are:
- Design branding and communications plan for APSFL
- Establish APSFL Brand within Andhra Pradesh and outside
- Improve citizen subscriptions for APSFL services
- Connect with citizens through various Media such as print, electronic, digital, social media, outdoor media, etc.
- Create emotionally engaging content and campaigns
SCOPE OF SERVICES
The Agency shall plan, implement and deliver all promotional and marketing activities for APSFL. Major sections covered under the scope of services will thus include;- Branding and Communication Planning
- Key developments and campaigns being adopted locally, nationally and in comparable companies
- The Agency in consultation with APSFL shall finalise the Integrated Promotion Plan (IPP) and Action Plans,
- Media Services: Media Services shall include media advertising that includes press, radio, billboards and the Internet.
The services to be offered by the Agency would include:
- Identification of target priority markets, segments and audiences, rationale, approach, and appropriate vehicle for promotion etc.,
- Selection and finalization of Media Vehicles for the different markets and segments, based on research.
- Allocation of budget to the different media vehicles in the different target markets based on available market research findings.
- Selection and finalization of television channels, radio channels, print publication, websites and portals, outdoor sites, etc., in the Media Plans for the “APSFL Branding Campaign” and any other campaign. Planning effective use of web with innovative digital media vehicles.
- Product, service segmentation and use of appropriate Creatives for the different markets and segments.
- Planning most appropriate schedules for release of the campaigns
- Campaign Management
- Consumer focused campaigns: design consumer focused mass media and direct communication strategy
- Partner focused Campaigns: design communication strategy and campaigns focusing on MSOs, LCOs, broadcasters, business entities
- Internal stakeholders focused campaigns: design communication strategy and campaigns focusing on internal staff, other government agencies, own offices etc.,
- Execute the campaigns with support from external vendors
- Review the outcomes of the campaigns and submit reports for improvements
- Digital Marketing
- Create and manage social media based campaigns and branding initiatives
- Search Engine Optimization (SEO)
- Search Engine Marketing
- Email Marketing
- Building Brand AFSFL through Creation and Production of Theme based Creatives
Designing and production of creatives for the print, television, radio, online, outdoor and other media
Providing inputs for Production of Creative Material (In English and Telugu) such as:
- print Creatives, including advertorials, for release in domestic, local newspapers
- Domestic print campaigns with Creatives on themes that would be identified. These Creatives would be adaptable for use in the outdoor media. The Creatives would be produced with fresh shoot.
- Creative campaigns for the online media (Local & National)
- Radio spots for the local market and domestic
- Television Commercials for promoting APSFL and its Service offerings.
- Designing of advertorials / editorials and other publicity material, including brochures, booklets, banners, posters, calendar, etc. on themes / subjects to be decided in consultation with APSFL.
- Coordination for release of advertisement, representations and participations in various fora along with APSFL
- Coordination, Carrying out all related PR activities
- Process management of promotional campaigns and all promotional work.
Executive Director (Commercial) Andhra Pradesh State FiberNet Limited (APSFL) Plot No.5, 6, 15&16, 1st Floor, KKR Square (Opp: Hotel Jubilee Ridge) Jubilee Hills, Hyderabad – 500 033, India. Telephone No: 040-23391165 Fax: 040-23391164 Email id: [email protected]
