Canada To Use Marketing To Lessen Teen Smoking

By EPR Editorial TeamMarch 24, 20162 min read

Canada To Use Marketing To Lessen Teen Smoking

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First Nations Health Authority (FNHA) – a Canadian government entity - which aims to help improve health and wellbeing is seeking a marketing agency for “The Teen Tobacco Project.” They seek an agency to provide its marketing and design expertise in order to develop a marketing strategy which minimizes/prevents teen tobacco use among BC First Nations youth. The FNHA has two ready-to-air teen anti-tobacco videos (30 second ads) created in 2015 by two groups of First Nations teens in BC, a project support by the FNHA. The specialty marketing firm will create and execute a marketing strategy to leverage these two 30 second videos within the context of a larger marketing campaign. The campaign will extend the life of the teen anti-tobacco videos and create some excitement around its anti-smoking message Responsibilities to include:

Marketing planning and execution
Creative and graphic design work
Developing and executing advertising campaigns
Media buying, ideally with indigenous media outlets
Generating publicity and earned media opportunities
Developing and executing innovative digital marketing campaigns
Cutting edge social media marketing, especially geared to youth

The specialty marketing firm will:

Provide marketing advice and creative/design expertise
Provide in-person consultation and meetings and will be available as required by email/phone
Work closely with designated project team member and other FNHA staff as required
Develop marketing strategy and plans
Develop creative/design elements of the campaign
Execute all elements of the marketing plan, including media buys, pitches to media outlets, audience research, merchandise purchases, coordination with printer and more
Design all creative materials

Deliverables:

Deliverables the specialty marketing firm is to provide: Comprehensive marketing campaign document outlining marketing elements/tactics in detail
Detailed media campaign document including paid, earned, digital and social media tactics
All creative materials such as posters, media ads, merchandise and other
Community outreach campaign document
Merchandise program document

All enquiries related to this RFP including any requests for information, questions, and clarification, are to be directed to the following email address: [email protected]. Proposals are due by March 31 to: First Nations Health Authority Attention: Contracts 540 – 757 West Hastings Street Vancouver, BC. V6C 1A1

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EPR Editorial Team

EPR Editorial Team - Author at Everything Public Relations