Consumer PR

Coca Cola PR: Coke Zero Finds Your Twin on Facebook

Why are Shoppers Busting Budgets this Holiday Season?

GoodGuide's Tests and Hypocrisy

If GoodGuide is really committed to its cause, than there should be no "Buy Now" buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.

Television Bows Down to Saviors of Social Networks

PR Tip of the Week: Green Cars

The auto-PR industry should understand that a pitch should focus on a real value and not on something illusory, spoon-fed to the reader for the sake of a successful sale.

Major News Outlets Confused Over Consumer Confidence

Reuters news today suggests on the one hand consumer confidence up, while other reports from the same agency reveal world consumer concern still on the increase. If the most respected news agencies, and even Nielsen do know know that is going on, how can the public? The conflicting reports from Reuters and Nielsen may even suggest some numbers suggleing on an International scale. At the very least, inconsistent reporting is not what people need in these troubled times.

Fast Food PR: McDonald's In Iceland, Billions Served But No More

Iceland can no longer afford fast food from McDonald's as their economy continues to shudder under the weight of the economic crisis. The only 3 McDonald's restaurants in the country cannot remain open. McDonald's follows Burger Kind in exiting one of the world's hardest hit economies.