Procter & Gamble's massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world's largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly of major corporations today. Greed or weak product lines, it matters little when the people lose faith.
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves "confident" in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
Proper nouns come into play. Scrabble rules change. Or do they? Curious? Read on!
Procter & Gamble has launched a new conservation effort, Future Friendly, which will help consumers save gas and water. The project is designed to help create more awareness about conservation.
Toyota, GM, Nissan, and now Pringles potato chips, what's next? This year has been the year for recalling products for safety reasons. Today Pringles announced the recall of batches of potato chips due to possible Salmonella poisoning. The FDA got a tip which led them to a company supplying Pringles.
CBS's 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
