Consumer PR
Exopolis PR: New PR Agency for Formula 1
Creative Agency Exopolis has been named agency of record for Formula 1 United States. Exopolis will handle all strategic and creative communications.
Category
Consumer PR
Consumer PR
Apple Has More than Jobs
It's premature to speak of a "world without Steve Jobs" - although Apple's CEO takes an indefinite leave of absence, he is still around.
Consumer PR
Consumer Groups of the Future and the Issues Brands Will Need to Address
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
Consumer PR
Starbucks Selling Girl Scout Cookies
An exclusive statement from Starbucks, explains why the company dropped some elements from their iconic logo: Starbucks is going to be selling fish and Girl Scout cookies!
Consumer PR
Travel PR: If Travel Has An Easy Button Movolo Is It
A Latvian travel startup called Movolo creates a literal "easy button" for many millions of travelers. This simple transportation search engine will literally factor away travel troubles if the developers have their way. Advance algorithms help take travel customers from their front door to their desired destination in the most economical and expedient fashion.
Consumer PR
Bad PR for Johnson & Johnson: Another Recall Hurts the Tylenol Brand
This recall hurts Johnson & Johnson's more recent PR efforts to assure customers and company employees that previous recalls of popular over-the-counter drugs like Tylenol, Motrin, Benadryl and Zyrtec did not reflect systemic problems across the corporation.
Consumer PR
Are Traditional Malls Dying Out?
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
Consumer PR
Kellogg’s explains massive cereal recall
A couple of days after the massive recall of 28 million cereal boxes, Kellogg's issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the off taste and smell of the cerials, not by potentially harmful components in the product or its packaging.
Consumer PR
Consumer PR: Microsoft Kinect Luke Warm Or Hot
Microsoft's Kinect stunned the Entertainment Expo, then the newness wore off. A motion sensing camera addition, is it enough of a technological advancement to carry XBox to the next level? Some say yes, and some say no. With all the disappointments in Microsoft initiatives recently, is Kinect just another hollow promise?
Consumer PR
Great PR: Wendy’s Father’s Day Frosty Weekend
During Father's Day Weekend, June 19 – 20, Wendy's will donate 50 cents for every Frosty sold to the Dave Thomas Foundation for Adoption (DTFA) - PR campaign managed by Ketchum.