Discover how food brands are using community-centered PR strategies to build authentic connections, trust and loyalty through grassroots marketing campaigns.
Learn how consumer tech PR is shifting from specs to emotional storytelling and authentic connections to build brand loyalty in the digital age.
Learn how NBA Top Shot and Funko master digital collectible PR through transparency, community building and social media to create passionate fan bases online.
Learn how Funko, Pokémon, and LEGO master collectible marketing through scarcity, nostalgia, and community building to create passionate fanbases and lasting success.
Discover how European pet PR agencies are transforming animals from practical companions into lifestyle co-stars through ethical storytelling and strategic influence.
Discover how Domino’s Pizza Turnaround campaign became a food PR masterclass by admitting their pizza was terrible then fixing it with radical transparency.
Discover how lifestyle PR transforms brands into cultural symbols through storytelling that shapes consumer desire and identity beyond products.
Discover how Oreo’s iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
Consumer PR navigates storytelling, trust-building and cultural relevance in the digital age. Learn how brands succeed or fail at connecting with consumers through earned media and social engagement.
Learn from failed pet PR campaigns like PepsiCo’s Pawsecco and Purina’s Beneful backlash that show why authenticity and trust matter more than gimmicks in pet marketing
