PR Insights & Public Relations Strategy

Why Earned Media Is the Highest-Leverage GEO Asset

Earned media is no longer just a supporting tactic; it's the foundation of a strong GEO program in the age of AI. AI engines disproportionately cite established publications due to built-in trust signals from LLM training and retrieval engine authority weighting. Learn why tier-1 placements create lasting "retrieval anchors" that compound across every buyer consideration cycle, every prompt, and every AI engine.

Editorial Team · May 26, 2026

PR Insights & Public Relations Strategy

How to build long-term relationships through B2B PR

Building strong connections with journalists and key media outlets forms the foundation of successful B2B PR.

Editorial Team · May 25, 2026

PR Insights & Public Relations Strategy

Ultimate B2B PR guide: Strategies and best practices

Creating a successful B2B PR strategy starts with understanding your target audience and their needs.

Editorial Team · May 25, 2026

PR Insights & Public Relations Strategy

Why the Smartest Startup CEOs Become Industry Authorities Before Their Competitors

Startup founders often misunderstand public relations, focusing on company promotion rather than elevating themselves as industry authorities. This article explains how successful PR campaigns position CEOs as thought leaders, attracting investors, media, and customers, and fostering long-term credibility and influence.

Kevin Mercuri · May 25, 2026

PR Insights & Public Relations Strategy

Why the Best Digital Campaigns Refuse to Play It Safe

The best digital campaigns in 2026 prioritize humanity, emotion, and cultural participation over just efficiency. Using examples from Apple, McDonald's, Nike, Spotify, and Google, this article explains how top brands are taking creative risks and building long-term value instead of focusing on short-term optimization alone.

Editorial Team · May 25, 2026

PR Insights & Public Relations Strategy

Search Suppression Is a Liability Now. AI Citation Control Is What Replaces It.

Reputation management has shifted. Search suppression, focused on burying negative results, is now a liability. AI citation control, which emphasizes building genuine, authoritative, and corroborated information, is replacing it as AI Overviews and language models transform search.

Editorial Team · May 25, 2026

PR Insights & Public Relations Strategy

Status Labs: Executive Reputation Management in the Era of AI Search

Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.

Editorial Team · May 24, 2026

PR Insights & Public Relations Strategy

ReputationDefender: The Industry's Oldest Name, Now Owned by Norton

ReputationDefender, founded in 2006, largely invented the consumer reputation management industry. Now owned by Gen Digital (Norton, Avast), it offers services including search result improvement, digital privacy, and data-broker removal. The firm recently launched Total Radius, an AI-powered service for public-facing individuals, connecting online data exposure to physical safety risk. This article is part of EPR's profile series on the reputation management industry.

Editorial Team · May 23, 2026

PR Insights & Public Relations Strategy

LinkedIn Thought Leadership: A 2026 Playbook

The platform has gone through several phases. The early professional networking era was about resumes and recruiting. The middle period — roughly 2015 through 2020 — was about content marketing, with brand pages doing most of the publishing work. The current phase, which has been

Editorial Team · May 21, 2026

PR Insights & Public Relations Strategy

Earning Citations in ChatGPT: A Practitioner's Field Guide

The question shows up in nearly every brand strategy meeting now: how do we get ChatGPT to mention us? The honest answer is more useful than the marketing-pitch version. Here is what the available evidence supports about how citations get made and what communications teams can ac

Editorial Team · May 21, 2026