City of Brandon- Marketing Services for Sponsorship Fundraising for the Canada Games Sportsplex
City of Brandon
Marketing Services for Sponsorship Fundraising for the Canada Games Sportsplex
Proposals Due: Tuesday, December 17, 2024 before 5:00PM CT
Questions shall be submitted in written form up to seven (7) calendar days before the closing date to: Lynda Kretchmann, SCMP, CCLP, P.Log.
Procurement Specialist E-mail to: purchasing@brandon.ca
Proposals can be submitted via Online Bidding Platform: https://purchasing.brandon.ca
1.0 BACKGROUND
The City of Brandon (the City) is seeking submissions from marketing firms to assist in sponsorship fundraising for the Canada Games Sportsplex. The Canada Games Sportsplex is a multi-use sports facility with; one (1) NHL sized hockey arena, one (1) fifty meter, six lane pool, three racquetball courts, one (1) four-hundred meter outdoor track, and additional programming spaces. The City is currently in the process of renovating the Ice Arena within the Sportsplex, and is seeking additional funding to support the renovations. Fundraising goals are targeted at $500,000.
A site plan of the Canada Games Sportsplex, and photos of existing amenities have been provided for reference. Arena renovations taking place in 2024/2025 include:
- New ice plant
- New dasher boards and glass
- Lighting upgrades
- Interior painting
The City anticipates the following assets associated with the Canada Games Sportsplex provide opportunity for sponsorship naming rights:
- the complex itself
- the arena
- the pool
- the racquetball area
- the outdoor Track facility
- others as determined
2.0 SCOPE OF WORK
2.1 Marketing Firm Responsibilities
2.1.1 Identification and valuation of sponsorship assets
2.1.2 Recommendation of various sponsorship packages
2.1.3 A draft document for “Request for Sponsorship” to be released by the City
2.1.4 Recommendation of submission evaluation criteria
2.1.5 Draft Sponsorship Agreements
2.1.6 Donation opportunities and recognition
2.1.7 Guidelines for accepting legacy donations
2.2 City of Brandon Responsibilities
2.2.1 Post the “Request for Sponsorship” on the City’s Purchasing & Tenders website, MERX and other applicable media
2.2.2 Evaluate submissions using established criteria
2.2.3 Award sponsorship naming rights and administer signing of sponsorship agreements
2.2.4 Administer other fundraising opportunities
2.2.5 Issue financial receipts for tax purposes
2.2.6 Fulfill donation recognition requirements
