Nature of RFP
St. Cloud Technical and Community College is requesting proposals for branding and logo development for their athletic programs. St. Cloud Technical and Community College is in search of a firm with expertise in branding research, public relations and creative logo development, to provide the following:- Branding research that will identify the current perception of SCTCC Athletics from external as well as internal stakeholders. This should include focus groups and outreach that includes population, demographic, and generational. The research will be established and executed using various quantitative and qualitative methodologies, structuring research design and analysis requiring data collection from diverse audiences, writing and implementing fruitful surveys. This research will include identification of SCTCC’s prospective target audiences in relation to fan base and potential student-athletes.
- Based on the branding research, recommend a distinctive, unique, and compelling brand promise that will be inclusive and easily understood.
- Identify the most effective key messages to reach targeted audiences which may include development of mission and vision statements.
- Develop a unique and creative logo based on the branding research and key messages that will provide SCTCC Athletics with consistent brand identity, the ability to leverage the power of the brand and use the brand identity consistently and appropriately across all marketing and recruiting elements.
