- 91 percent of online Brazilian consumers subscribe to at least one email marketing program
- 68 percent have made a purchase after receiving an email marketing message
- 53 percent are more likely to buy from a company after subscribing to its email marketing
"With high engagement on social media and email driving a high volume of purchases, marketers have tremendous opportunity in Brazil to create interactive marketing experiences that reward consumers with relevant content across email, Twitter and Facebook," he said.ExactTarget’s Brazilian research also provides insights in how this market compares to the US and other countries. For example, 42 percent of Brazilian consumers are online, compared to 83 percent in the U.S., 82 percent in the U.K. and 79 percent in Australia; and 53 percent of Brazilian consumers are more likely to buy from a company after subscribing to receive their emails, compared to 21 percent in the U.K. There's more interesting data in the official report.
