A PR Industry Veteran Needs Our Help — Darryl Salerno's Wife Needs a Liver Donor

Darryl Salerno has spent nearly forty years making the PR industry run better. Now he is asking the industry for help.

His wife, Debbie Salerno, needs a liver transplant. A living-donor transplant requires only a piece of a healthy liver — and the donor's liver regenerates within two to three months. One person stepping forward could save her life.

Who Darryl Salerno is

If you have worked on the business side of a PR agency, you have likely felt his influence. Darryl is the founder and president of Second Quadrant Solutions, the consulting firm he built to help more than 100 agencies — small, mid-sized, and global — run smarter and more profitably. Before that, he served as CFO and COO of large and mid-sized PR agencies. Financial controls, staff utilization, agency profitability, management coaching — the operational backbone that keeps firms alive. He is a fixture on the conference and podcast circuit, a mentor to agency owners, and a colleague to much of the industry for close to four decades.

He has spent his career strengthening other people's firms. This is the moment to return it.

What is needed

A living liver donor. Unlike most organ donations, a liver donation takes only a portion of a healthy liver — and both the donor's and the recipient's livers regrow to full size within a few months. There is no obligation to proceed. The screening process simply tells you whether you might qualify.

Living donation opens the pool to anyone willing to be evaluated — the right donor does not have to be found by luck.

How to help

Check eligibility — with no obligation — at donorscreen.org.

Share this with everyone you can, and ask them to share it too. In an appeal like this, reach is the variable that matters. The more people who see it, the better the odds that the right donor is among them.

If not you, then someone you know. Forward it. Post it. Send it to the one person who might say yes.