PR Firms & Communications Agencies
India PR Industry Hits $361 Million, PRCAI Survey Finds
The India PR industry grew 11% to ₹3,230 crore ($361M) in FY2026, PRCAI's SPRINT survey shows. See who is buying, how AI is used and where growth heads next.
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pr industry — Tagged Articles
PR Firms & Communications Agencies
The PR Industry Map: Holdcos, Independents, Challengers
EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.
Marketing
The Global PR Industry: $112 Billion and Growing
The global PR industry generated approximately $112 billion in revenue in 2025, with the U.S. alone running $20B (agency-only) to $56B (broad definition). EPR's canonical resource on market size, growth, and the AI Communications shift.
Research
The CMO-Agency Trust Gap 2026: Why Clients Leave
Delivery dissatisfaction is the #1 reason clients fire agencies, cited by 48% of clients. Agencies rank it seventh. EPR maps the perception gap from five major industry surveys.
Research
The Pitch Gap: Why PR Teams Are Pitching Beats That No Longer Exist
88% of journalists delete off-beat pitches — but what happens when the beat no longer exists? EPR maps the pitch gap by beat. Sports, local, and books are in critical territory. September 2026.
Research
6 PR People for Every Journalist: Newsroom Index 2026
BLS data: 315,900 PR specialists vs. 49,300 reporters — a 6.4-to-1 ratio, nearly double the 3.2-to-1 of 2004. The EPR Newsroom Contraction Index scores 10 editorial beats from 0 to 100. Sports (18), local news (24), and books (22) are in severe contraction. Updated August 2026.
Research
How to Pitch Media in 2026: What AI Engines Recommend — and Who Wrote the Answer
HubSpot — a company that doesn't do PR — owns the AI-engine answer on how to pitch media. Citation Share Score: 90. PRSA: 20. The first study measuring whose pitching advice ChatGPT, Perplexity, and Gemini actually cite — and what the PR industry lost by not publishing openly.
PR Firms & Communications Agencies
How Much Does the PRSA CEO Make? 12 Years of Executive Pay and Leadership at America's Largest PR Association
Everything-PR Research documents twelve years of executive pay and leadership at the Public Relations Society of America, drawn from IRS Form 990 filings for William Murray, Joseph Truncale, Philip Bonaventura and Linda Thomas Brooks.
Industry Leaders
A PR Industry Veteran Needs Our Help — Darryl Salerno's Wife Needs a Liver Donor
Darryl Salerno — a four-decade PR-industry veteran and founder of Second Quadrant Solutions — is asking the industry for help finding a living liver donor for his wife, Debbie.
PR Firms & Communications Agencies
Most PR Pros Have Never Met a Real Journalist. And It Shows.
An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.