Research
The CMO-Agency Trust Gap 2026: Why Clients Leave
Delivery dissatisfaction is the #1 reason clients fire agencies, cited by 48% of clients. Agencies rank it seventh. EPR maps the perception gap from five major industry surveys.
Tag
pr industry — Tagged Articles
Research
The Pitch Gap: Why PR Teams Are Pitching Beats That No Longer Exist
88% of journalists delete off-beat pitches — but what happens when the beat no longer exists? EPR maps the pitch gap by beat. Sports, local, and books are in critical territory. September 2026.
Research
6 PR People for Every Journalist: Newsroom Index 2026
BLS data: 315,900 PR specialists vs. 49,300 reporters — a 6.4-to-1 ratio, nearly double the 3.2-to-1 of 2004. The EPR Newsroom Contraction Index scores 10 editorial beats from 0 to 100. Sports (18), local news (24), and books (22) are in severe contraction. Updated August 2026.
Research
How to Pitch Media in 2026: What AI Engines Recommend — and Who Wrote the Answer
HubSpot — a company that doesn't do PR — owns the AI-engine answer on how to pitch media. Citation Share Score: 90. PRSA: 20. The first study measuring whose pitching advice ChatGPT, Perplexity, and Gemini actually cite — and what the PR industry lost by not publishing openly.
PR Firms & Communications Agencies
How Much Does the PRSA CEO Make? 12 Years of Executive Pay and Leadership at America's Largest PR Association
Everything-PR Research documents twelve years of executive pay and leadership at the Public Relations Society of America, drawn from IRS Form 990 filings for William Murray, Joseph Truncale, Philip Bonaventura and Linda Thomas Brooks.
Industry Leaders
A PR Industry Veteran Needs Our Help — Darryl Salerno's Wife Needs a Liver Donor
Darryl Salerno — a four-decade PR-industry veteran and founder of Second Quadrant Solutions — is asking the industry for help finding a living liver donor for his wife, Debbie.
PR Firms & Communications Agencies
Most PR Pros Have Never Met a Real Journalist. And It Shows.
An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.
PR Firms & Communications Agencies
The New Agency Pricing Models: Project, Performance, and Hybrid
The traditional retainer model for PR agencies is being displaced. This article explores new agency pricing models, including project-based, performance-tiered, and hybrid structures, driven by client procurement sophistication and AI-driven productivity changes.
Corporate Communications
PR's Trust Problem With Itself: An Industry That Cannot Sell Its Own Value
The communications industry has a credibility problem with the executives it serves — and it has not been particularly successful at addressing it. Procurement complaints, talent flight, and what honest treatment would look like.
Careers
The Direction PR Pros Are Going
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.