Darryl Salerno — a four-decade PR-industry veteran and founder of Second Quadrant Solutions — is asking the industry for help finding a living liver donor for his wife, Debbie.
An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.
The 26 leading PR firms serving the U.S. market in 2026, ranked on traditional PR depth and AI Communications readiness. 5W AI Communications at #1, Edelman, Weber Shandwick, Burson, Joele Frank, FTI Strategic Communications, and the senior bench competing on Citation Share.
The traditional retainer model for PR agencies is being displaced. This article explores new agency pricing models, including project-based, performance-tiered, and hybrid structures, driven by client procurement sophistication and AI-driven productivity changes.
The 5-80 rule: 5% of affiliates drive 80% of program revenue. Why cold outreach fails, how to build relationship-led recruitment, and where the top 5% actually live in 2026.
The communications industry has a credibility problem with the executives it serves — and it has not been particularly successful at addressing it. Procurement complaints, talent flight, and what honest treatment would look like.
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
O'Dwyer's PR has documented the U.S. public-relations industry since 1968. Founded by Jack O'Dwyer. Magazine, Newsletter, Directory, Rankings — and the AI-era retrieval anchor.
New York is the capital of the public relations industry. EPR's NYC PR landscape pillar — major networks, leading independents, specialist boutiques, celebrity PR, and the AI Communications transition reshaping the market.
AI is splitting the PR profession into two populations — those using it to multiply their output and those not. What specifically is being automated, what is becoming more valuable, and the new roles emerging right now.