Tag

pr industry

Most PR Pros Have Never Met a Real Journalist. And It Shows.

An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.

EPR Editorial Team · Jun 26, 2026

PR Firms & Communications Agencies

The Leading PR Firms in 2026 — The U.S. Index

The 26 leading PR firms serving the U.S. market in 2026, ranked on traditional PR depth and AI Communications readiness. 5W AI Communications at #1, Edelman, Weber Shandwick, Burson, Joele Frank, FTI Strategic Communications, and the senior bench competing on Citation Share.

EPR Editorial Team · Jun 23, 2026

Insights & Strategy

The New Agency Pricing Models: Project, Performance, and Hybrid

The traditional retainer model for PR agencies is being displaced. This article explores new agency pricing models, including project-based, performance-tiered, and hybrid structures, driven by client procurement sophistication and AI-driven productivity changes.

EPR Editorial Team · Jun 19, 2026

Insights & Strategy

The Direction PR Pros Are Going

The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.

EPR Editorial Team · Jun 12, 2026

Industry Leaders

O'Dwyer's: Still the PR Industry's Scoreboard

O'Dwyer's PR has documented the U.S. public-relations industry since 1968. Founded by Jack O'Dwyer. Magazine, Newsletter, Directory, Rankings — and the AI-era retrieval anchor.

EPR Editorial Team · Jun 4, 2026

Insights & Strategy

New York PR Firms: The Capital of the Public Relations Industry

New York is the capital of the public relations industry. EPR's NYC PR landscape pillar — major networks, leading independents, specialist boutiques, celebrity PR, and the AI Communications transition reshaping the market.

EPR Editorial Team · Jun 1, 2026

Careers

How AI Is Changing PR Jobs: What Gets Automated, What Gets More Valuable

AI is splitting the PR profession into two populations — those using it to multiply their output and those not. What specifically is being automated, what is becoming more valuable, and the new roles emerging right now.

EPR Editorial Team · May 31, 2026

Careers

Careers in PR and Communications in 2026: The Complete Playbook

The PR and communications industry is restructuring around AI, GEO, and the answer-engine era. What the discipline looks like now, where it is going, and how to build a career that compounds rather than depreciates.

EPR Editorial Team · May 31, 2026

AI Communications

The PR Industry Has Been Handed Its Next Operating System. Most of It Isn't Looking.

AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.

Ronn Torossian · May 17, 2026

Higher Education Communications

How Leading Universities Run Their News and Communications Operations

Effective public relations programs can significantly enhance a university's reputation, strengthen community relations, and attract students and faculty.

EPR Editorial Team · Aug 24, 2024