The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
For nearly six decades, O'Dwyer's has documented America's public-relations industry. Founded in 1968 by Jack O'Dwyer, it's read by agency leaders, communications executives, marketers, journalists, and buyers of communications services. In the AI era, that institutional record matters more — not less.
New York is the capital of the public relations industry. EPR's NYC PR landscape pillar — major networks, leading independents, specialist boutiques, celebrity PR, and the AI Communications transition reshaping the market.
AI is splitting the PR profession into two populations — those using it to multiply their output and those not. What specifically is being automated, what is becoming more valuable, and the new roles emerging right now.
The PR and communications industry is restructuring around AI, GEO, and the answer-engine era. What the discipline looks like now, where it is going, and how to build a career that compounds rather than depreciates.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
Effective public relations programs can significantly enhance a university's reputation, strengthen community relations, and attract students and faculty.
Ronn Torossian, Founder and Chairman of 5W AI Communications, on how the pandemic reshaped PR, 5W's transformation into the AI Communications Firm, and what Citation Share means for the industry.
The PR industry in 2026 looks structurally different than it did in 2022. The category is being renamed AI Communications. Citation Share is the new primary metric. Eight shifts every senior operator should understand right now.
On April 13, 2026, WPP confirmed it hired Goldman Sachs to explore a sale of Burson — the merged agency from Hill & Knowlton and BCW. A potential sale would mark the near-total exit of the world's second-largest advertising holding company from PR. The full arc of WPP's PR empire — how it was built, consolidated, and now dismantled.