Darryl Salerno — a four-decade PR-industry veteran and founder of Second Quadrant Solutions — is asking the industry for help finding a living liver donor for his wife, Debbie.
The PR industry spent twenty years training specialists. The market rewarded operators instead. One of the most important communications executives of the last decade may be someone the public barely recognizes.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
The communications industry runs on the relationships inside Page Society, PR Council, PRSA Counselors Academy, and ICCO. What each community actually delivers — and why most senior practitioners belong to fewer than they should.
Private equity has spent the past decade quietly buying the modern PR industry. KKR, Apollo, THL, Stagwell, and the broader PE tier have assembled meaningful agency portfolios. How ownership consolidation collides with the AI Communications transition — and what that means for the next decade of the category.
A PR industry transition study using the November 2020 Biden election as the case. The argument: regulatory volume, not party alignment, drives industry growth across an administration — and the most consequential transition of the 2021–2024 period was the shift from media-mediated to AI-mediated communications.
The 24/7 news cycle rewrote the rules of PR. When crisis hits, brands used to have overnight to prepare. Now the response window is measured in minutes.
Steve Simon, who founded SSPR in 1978 and built one of America's longest-running independent PR agencies, died January 4, 2015 in Chicago at age 67.
