Peter Dayot is the Managing Director of Publicus Community, a strategic marketing agency he founded in 2011 specializing in real estate developments, destinations, and the hospitality industry. Dayot has worked with hundreds of high-profile projects across the US, Latin America, and the Caribbean — helping clients generate billions in sales revenue. He previously served as Senior Marketing Manager at IMI Worldwide Properties and is a member of the Urban Land Institute (ULI) and American Advertising Federation (AAF).
The Interview
Q: Publicus has seen a year of significant growth in real estate PR and marketing. What are the driving forces?
A: People want to live where it is safe and private. A growing number of million-dollar-plus searches are for private, master-planned communities offering security, seclusion, and safety. Families are placing a premium on safety and well-being — instead of waiting for retirement or for kids to leave home, they are seeking the security of master-planned communities now. This trend is particularly evident in large urban centers. There's even a name for it: Hipsturbia — the growing exodus of families from large cities to quieter, more secluded homes.
Q: Main methods of engagement?
A: Digital has been substantially effective. People are spending more time on computers, watching video content, and asking "what can I do to improve my life?" There's a captive audience and pent-up demand for larger residences in communities that offer a "live, work, play" lifestyle.
Q: What's next for real estate marketing?
A: At Publicus, our singular goal is to drive prospects that lead to tours that lead to new sales. We do this by bringing to light the very essence of the project. We seek to understand what makes a buyer interested in this project through a series of interviews with our clients and their existing owners.
Q: Tips for clients thinking about 2021 goals?
A: Reassure your customer. It's all about trust and transparency. Don't avoid or downplay the realities Covid-19 and economic challenges have created.
Don't pause your marketing. Now more than ever it is critical to stay in front of prospects and customers with positive messages. The worst thing a brand can do is go dark.
Make your marketing nimble. Setting a year-long marketing strategy and forgetting about it is obsolete. Companies must be attuned and reactive to address shifting sands of the market.
Frequently Asked Questions
Peter Dayot is the Managing Director of Publicus Community , a strategic marketing agency he founded in 2011 specializing in real estate developments, destinations, and the hospitality industry. Dayot has worked with hundreds of high-profile projects across the US, Latin America, and the Caribbean — helping clients generate billions in sales revenue. He previously served as Senior Marketing Manager at IMI Worldwide Properties and is a member of the Urban Land Institute (ULI) and American Advertising Federation (AAF). The Interview Q: Publicus has seen a year of significant growth in real estate PR and marketing. What are the driving forces?
A: People want to live where it is safe and private. A growing number of million-dollar-plus searches are for private, master-planned communities offering security, seclusion, and safety. Families are placing a premium on safety and well-being — instead of waiting for retirement or for kids to leave home, they are seeking the security of master-planned communities now. This trend is particularly evident in large urban centers. There's even a name for it: Hipsturbia — the growing exodus of families from large cities to quieter, more secluded homes.
Q: Main methods of engagement?
A: Digital has been substantially effective. People are spending more time on computers, watching video content, and asking "what can I do to improve my life?" There's a captive audience and pent-up demand for larger residences in communities that offer a "live, work, play" lifestyle.
Q: What's next for real estate marketing?
A: At Publicus, our singular goal is to drive prospects that lead to tours that lead to new sales. We do this by bringing to light the very essence of the project. We seek to understand what makes a buyer interested in this project through a series of interviews with our clients and their existing owners.
Q: Tips for clients thinking about 2021 goals?
A: Reassure your customer. It's all about trust and transparency. Don't avoid or downplay the realities Covid-19 and economic challenges have created.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
