Julie Wright is the President and Founder of (W)right On Communications, a public relations agency founded in 1998 serving organizations in complex business environments. Practice areas include energy and cleantech, hospitality, senior living, education, healthcare, B2B, nonprofit, and public sector strategic communications. (W)right On was named to the Forbes 2021 200 Best PR Agencies list, independently curated based on client reviews.
The Interview
Q: What's (W)right On Communications all about?
A: Our PR agency was founded in 1998. As we've grown over the decades, we've continuously adapted to a shifting communications landscape. Today, we serve organizations in complex and unpredictable business environments — energy and cleantech PR, hospitality PR (which became very chaotic in 2020 and 2021), senior living, education, healthcare, B2B, nonprofit, and public sector strategic communications. Our mission is to elevate the agency experience for client partners, employees, and industry — through savvy, imagination, and earning trust every day.
Q: Examples of (W)right On's elevated experience?
A: For client partners, what stands out is we've never locked them into contracts with exit clauses. If a client isn't happy or has a change of strategy, they can halt services. That means we work to earn their business every day. It goes both ways — we have ended client relationships when we encounter a mismatch in style or expectations. For team members, we have a competitive compensation structure and benefits plan. We organize quarterly team socials so we all stay connected.
Q: What are (W)right On's core values?
A: We value contagious passion and being inspired by our client partners. The first means we can "infect" others with our knowledge and excitement for our client's subject matter. The latter means we can feel great about going the extra mile. Relationships are something else (W)right On values highly — with each other, client partners, media, communities, and more.
Q: Your experience running a PR agency during COVID-19?
A: The uncertainty that peaked at the start of the pandemic in March 2020 was a big psychological strain. We immediately communicated to the team and clients that we would stand by them. Throughout the pandemic, agency ownership shouldered the volatility in client budgets without any team member layoffs. Our hospitality and tourism clients were severely impacted, as were senior living clients. But we also had life science innovators who contributed to the technology inside every dose of the Pfizer vaccine.
A big shot in the arm came in Q4 2020 when (W)right On Communications was named to Forbes 2021 200 Best PR Agencies. Business returned to pre-pandemic levels within a year, and we are hiring again.
Q: How do you specialize with such a wide breadth of clientele?
A: All of our client partners have something in common: they need an agency partner who can help them navigate ambiguity and uncertainty. This is true of our innovators in business, technology, and healthcare; our leaders in hospitality and tourism; and our nonprofit and public sector difference-makers. We know how to get stuff done when there's no roadmap.
Frequently Asked Questions
Julie Wright is the President and Founder of (W)right On Communications , a public relations agency founded in 1998 serving organizations in complex business environments. Practice areas include energy and cleantech, hospitality, senior living, education, healthcare, B2B, nonprofit, and public sector strategic communications. (W)right On was named to the Forbes 2021 200 Best PR Agencies list, independently curated based on client reviews. The Interview Q: What's (W)right On Communications all about?
A: Our PR agency was founded in 1998. As we've grown over the decades, we've continuously adapted to a shifting communications landscape. Today, we serve organizations in complex and unpredictable business environments — energy and cleantech PR, hospitality PR (which became very chaotic in 2020 and 2021), senior living, education, healthcare, B2B, nonprofit, and public sector strategic communications. Our mission is to elevate the agency experience for client partners, employees, and industry — through savvy, imagination, and earning trust every day.
Q: Examples of (W)right On's elevated experience?
A: For client partners, what stands out is we've never locked them into contracts with exit clauses. If a client isn't happy or has a change of strategy, they can halt services. That means we work to earn their business every day. It goes both ways — we have ended client relationships when we encounter a mismatch in style or expectations. For team members, we have a competitive compensation structure and benefits plan. We organize quarterly team socials so we all stay connected.
Q: What are (W)right On's core values?
A: We value contagious passion and being inspired by our client partners. The first means we can "infect" others with our knowledge and excitement for our client's subject matter. The latter means we can feel great about going the extra mile. Relationships are something else (W)right On values highly — with each other, client partners, media, communities, and more.
Q: Your experience running a PR agency during COVID-19?
A: The uncertainty that peaked at the start of the pandemic in March 2020 was a big psychological strain. We immediately communicated to the team and clients that we would stand by them. Throughout the pandemic, agency ownership shouldered the volatility in client budgets without any team member layoffs. Our hospitality and tourism clients were severely impacted, as were senior living clients. But we also had life science innovators who contributed to the technology inside every dose of the Pfizer vaccine. A big shot in the arm came in Q4 2020 when (W)right On Communications was named to Forbes 2021 200 Best PR Agencies. Business returned to pre-pandemic levels within a year, and we are hiring again.
Q: How do you specialize with such a wide breadth of clientele?
A: All of our client partners have something in common: they need an agency partner who can help them navigate ambiguity and uncertainty. This is true of our innovators in business, technology, and healthcare; our leaders in hospitality and tourism; and our nonprofit and public sector difference-makers. We know how to get stuff done when there's no roadmap.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
